Rainbow Jelly
First-ever food fantasy film of Bengal, ‘Rainbow Jelly’ by aspiring director Soukarya Ghoshal is a fantastic gift to all the appreciators of good movies for its unique portrayal of world under the eyes of optimistic colourful philosophy of life. Casting a real special needs child for a reel role of same, the movie created a lot of buzz in the industry with its simple yet profound stance to reality.
TAG Communis was tasked with a media campaign for the movie that would ensure footfall in the theatres while making an outsider (the protagonist of the film) the talk of the town. The team continued a three month promotional period on both pre-release and post-release levels. Through the entire duration of campaigning, we arranged one on one interaction of the star cast of the movie with journalists of print media, conducted chat show on renowned news channels. The movie was also publicized on the domain of social media where programmes like several Facebook live shows, amusing competitions among little kids with their flamboyant drawing of perception about rainbow took the target audience’s interest to a great extent.
The tagline of the movie ‘Every fairy tale isn't a lie’ turned to be a precision to success when people of different walks of life had a positive response towards the film; viewers from different parts of the state shared their experience of encouragement they gained acknowledging both the protagonist’s challenge in the picture and the real hero Mahabrata Basu’s inspiring story from being a marginal IQ student to fantabulous actor on screen. Critically acclaimed film ‘Rainbow Jelly’ also bagged quite a number of awards in national and international level and had a several weeks of smooth run at the box-office.